In 2017, I was a freshman in college and I was finally a law student (again! after dropping out in 2016). It was my dream to study law, however, things were not going as planned. I was struggling in college, not academically but financially. It was a very difficult time for me and my family.
It was early 2018 and we finally hit rock bottom. We were about to lose all hope when my brother started working as a content provider. I didn’t want him to take all the responsibilities of the household so, I also entered the online content creation world. And in that world, I was struggling again.
You see, apart from managing my grades, I had to work with clients from all around the world. And I was grateful that I have gotten this chance. However, providing clients with the ideal content is not difficult but dealing with clients can be a bit frustrating at times. There are a number of reasons why content writers especially freelancers face this problem.
In this article, I will be sharing more than four-years worth of my experience in the content creation business that may help some of you.
Tip 1: Be as clear as possible
The first tip is to make sure that you’ve made everything clear to the clients. You’ve to make sure that you and your client are on the same page. By doing this, you’re preventing the chances of getting into a misunderstanding with the clients.
However, at times, you may come across clients that will beat around the bush on purpose. For example, I came across a client who was constantly asking to lower my rates, on the pre-condition that he will sign a contract with me. In the end, all he wanted was to get content for as cheap as possible. Avoid getting into business with such clients as it leads to a number of issues. Issues that are definitely not worth that money.
Tip 2: Be clear about payments
Following the same line of thought, I would like to talk about money. For a majority of beginners, this is one of the major problems. That’s why I would recommend providing your clients with a pricing sheet or making the pricing available on your websites.
For example, I’ve made my pricing as well as discounts available on my website. Being clear about the payments is always a great option as only those clients will approach you who like your work and your pricing. This is also good as it avoids wasting the time of either party.
Tip 3: Be reliable and maintain goodwill
Working with new clients can be a bit difficult at the start as there is still a lack of trust. That’s why it is important for you to ensure that the clients are up-to-date in regards to the date of delivery, any unapproved changes, etc.
In order for your clients to trust you and work with you with a sense of peace in their minds, you would have to ensure that you’re meeting the expectations of your client.
It is important to first build experience before anything.
Tip 4: Be practical. Don’t take work, you can’t handle it.
Most freelancers often make the mistake of taking work that they either can’t do or do a bad job at. That’s why I would recommend not taking work that you will not be able to do justice to. It’s better to write on topics that you’re interested in and have knowledge about them.
For instance, most writers have a niche and that’s what you can do, instead of working on a variety of articles, you can work on a particular niche(s).
Tip 5: Be patient, you don’t need to rush.
A number of beginners often contact me asking about how they can start earning a lot, quickly? And my response to them is quite blunt or rather straightforward, “you can’t”.
If you’re a beginner, you would need to build a resume or portfolio and that would be possible only after sometime of working in the field. That’s why you don’t need to worry about money in the beginning, just focus on building good relationships with clients. Gradually, your rates will increase as your quality increases.
Just keep in mind that the most important aspect of content writing is the quality of content. In all honesty, in order to earn “more” in any field, for that matter, you’ve to provide quality. If you’re not good at what you do, no one is going to pay you.