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What is the cost of copywriting in 2020?

After comparing the data collected from different sources, it can be stated that in 2020, the average cost for website copywriting services has been between the range of $30 to $30,000 per page. Now, the broad price range may shock some of you, however, it is no surprise in today’s competitive e-commerce business. The reason for such a wide range is because of several different factors such as content quality, length, topic, brand, and many more. In addition to all these external factors, it also depends on the skill, capability, and experience of the copywriter or copywriting agency.

What is the difference between copywriting and content-writing?

One of the major differences between both types is the purpose they are done for. Copywriting is done for the primary purpose of generating sales for an e-commerce business. It focuses on advertisements, sales, landing pages, web copy, sales emails, and many more. And the job of the copywriter is to deliver content that generates traction and increases customer attraction towards the brand. On the other hand, content writing is more inclined towards creating brand loyalty instead of directly increasing sales. Examples of content-writing could be blog posts, social media content, long-form content, and many more.