One of the major differences between both types is the purpose they are done for. Copywriting is done for the primary purpose of generating sales for an e-commerce business. It focuses on advertisements, sales, landing pages, web copy, sales emails, and many more. And the job of the copywriter is to deliver content that generates traction and increases customer attraction towards the brand. On the other hand, content writing is more inclined towards creating brand loyalty instead of directly increasing sales. Examples of content-writing could be blog posts, social media content, long-form content, and many more.